marketing & e-commerce services

Where Smart Marketing Meets Seamless E-Commerce

Our background in the industrial sector is what separates us from other marketing firms. Our marketing service team knows how to differentiate your company from the others through thoughtful campaigns that highlight your company’s uniqueness. We know how to make a big impact in the industry because we are from this industry.

Lalena Kotasek is an experienced entrepreneur and published expert in digital marketing, with 14 years of experience in the digital space and an impressive track record as a four-time business owner.

Her deep expertise in digital strategy, brand growth, and customer engagement has earned her recognition as a thought leader in the industrial and construction industries. Lily's entrepreneurial ventures highlight her ability to build and scale successful businesses by leveraging innovative marketing techniques to deliver exceptional results. As a published authority, she continues to inspire and guide others through her insights, solidifying her reputation as a visionary in business and digital marketing. ​

Lily owned her own construction companies, served as General Manager for National Van Lines and VP Marketing with United Van Lines, prior Fractional CMO, Director of eCommerce for an independent electrical supply distributor, and most recently completed a marketing and ecommerce project with an industrial housing builder in Dallas, TX.

She also brings expertise in 3D & 360 imaging and integrations, ERP integrations, CRM integrations, warehouse management, and wholesale distribution to her clients. Having been on the business owner side of marketing, she is passionate about helping you grow your business. 

Close-up of a woman with blonde hair and hoop earrings, smiling gently.

LALENA “LILY” KOTASEK, CMO

  • You will work with Lily directly and she will be your point of contact.

  • 14+ Years Experience Digital Marketing & eCommerce with 34+ Years in Traditional Marketing

  • Prior Fractional CMO, VP Marketing for United Van Lines & Construction Business Owner | Real Estate Investor.

  • Published Marketing Expert.

  • Connect with Lily on LinkedIn

Our Marketing Services

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Website Design Services in Houston, TX

Website design & management

A laptop and smartphone displaying a welding gear website. The laptop screen shows a webpage titled 'Welding Hoods,' with images of welding equipment. The smartphone screen features the same website, highlighting 'Welding Hoods' and 'Welding Gear,' with an order notice for Christmas delivery.

e-commerce Website design & management

Laptop and smartphone displaying online search results for 'outlaw leather' products, including welding hoods.

lead generation and paid advertising ppc

Social Media Services in Houston, Texas

Social media management

"SEO" letters with blue target and dart symbol, digital marketing concept.

seo strategy

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marketing audit & strategy

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Photography & Videography

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DRONE FOOTAGE

3D bar graph with rising trend, red text 'REPUTATION' arching upward, rocket ship on right, white background.

online reputation management

Robot interacting with a touchscreen computer

ai marketing tools

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content marketing

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aeo strategy

"Brand" in large red 3D letters with a construction crane lifting the "B," surrounded by traffic cones, symbolizing brand building.
Collection of branded merchandise including a travel mug, polo shirts, cowboy hat, and trucker cap all featuring CEM Solutions logo.

branding

COLLATERAL & SWAG

WHAT PEOPLE ARE SAYING

  • "As a small business owner working to grow into a larger company, CEM has helped me expand my business by leaps and bounds. They’ve done amazing work with my SEO, google ads, and expanding and improving my website. Their people are professional in every way, experienced, and an absolute pleasure to work with! I’d definitely refer them to anyone trying to grow their business, if that’s what you’re looking for they can definitely help!"

    — Robert Grantham, We Can Dig It Earthwork Solutions